Apple Vision Pro
Despite slower-than-expected Vision Pro sales, Apple remains committed to the mixed reality race. A report by Bloomberg’s Mark Gurman reveals that Apple is working on two next-generation models. One of these will connect directly to Macs, marking a clear pivot toward enterprise applications.
The original Vision Pro launched with high expectations. However, it faced criticism due to its steep $3,500 price tag and noticeable weight. Apple is now addressing both issues. The next version of the headset will be lighter and more affordable. Still, reducing the cost is complicated. Fluctuating tariffs under the Trump administration add uncertainty to production and release schedules.
The more significant development is Apple’s second model: a tethered Vision Pro designed for Mac integration. This model will allow users to stream content from their Mac displays and run enterprise-level apps in a mixed reality space. By using macOS and Apple Silicon, Apple aims to deliver a seamless experience. Professionals in design, development, data analysis, and presentations stand to benefit the most.
Apple’s strategic pivot reflects its long-term goals in AR/VR. The original Vision Pro targeted consumers, but its high price limited mass appeal. Instead of backing away, Apple is treating the current generation as a foundation for future innovations.
The Long-Term Vision: Lightweight AR Glasses
According to Gurman, Apple still aims to develop lightweight AR glasses also known as vision pro. CEO Tim Cook sees this product as the future of wearable computing. These glasses are expected to be sleek, comfortable, and suitable for all-day use. They will overlay digital content onto the real world in a natural and seamless way.
However, this innovation will take time. Battery life, compact optics, and AI-driven features remain key challenges. Until those issues are solved, the Mac-compatible Vision Pro could serve as a bridge. It will allow Apple to build real-world use cases and attract developer interest.
What This Means for Mac Users
Mac users could gain a powerful new tool. Using Vision Pro as a virtual display may revolutionize workflows. This is especially valuable for people who handle large datasets, use creative tools, or collaborate remotely. Apple’s tight ecosystem could finally merge mixed reality with everyday computing tasks.
Although Apple hasn’t made any official announcements, reports suggest we could see previews or updates later this year or in early 2025. The release timeline will depend on component availability and regulatory approval.
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