The U.S. Department of Justice (DOJ) has raised new concerns that Google could use artificial intelligence to tighten its grip on the search engine market. This claim was made at the start of a high-stakes antitrust trial in Washington.
A Fight Over Fair Competition
In this ongoing case, the DOJ argues that Google’s current dominance stems from years of exclusive contracts. These deals ensure Google remains the default search engine across many browsers and devices. Now, the department fears Google will use AI tools to solidify that dominance even further.
According to prosecutors, AI-powered search features could lock users in, making it harder for new players to compete. Google denies these claims and insists its success results from innovation, not unfair practices.
What’s at Stake?
This is the biggest antitrust case against a tech company since Microsoft’s trial over two decades ago. The trial’s outcome could reshape how big tech companies operate and how they integrate emerging technologies like AI.
The DOJ believes that allowing Google to expand AI in its search ecosystem without limits could stifle innovation and hurt users long term.
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Google’s Defense
Google argues that it faces strong competition from platforms like TikTok, Reddit, and Amazon, which users turn to for information. It also states that AI improvements aim to make search more helpful and personalized, not monopolistic.
Google’s legal team says the company is investing in AI to stay ahead in a fast-changing tech landscape. They claim this benefits users and developers alike.
The Role of AI in Search
AI-driven search systems can deliver more accurate answers, faster results, and better personalization. Google’s new search models, such as those using its Gemini AI, are already shaping how queries are processed and displayed.
Critics worry that if only a few companies control the technology behind AI-driven search, consumer choice could suffer.
