Apple AR competes with Meta glasses
Apple CEO Tim Cook has made it clear: Apple smart glasses are his top priority. According to Bloomberg’s Mark Gurman, an Apple engineer revealed that Cook “cares about nothing else” more than beating Meta in the next wave of augmented reality (AR) innovation.
Right now, Apple is developing two versions of its Vision Pro headset a cheaper consumer model and a tethered version for professional use. But the real goal is much bigger: Apple wants to lead the future of AR with lightweight, everyday Apple smart glasses that seamlessly merge digital and real-world environments.
Cook’s ambition is to surpass Meta’s Ray-Ban smart glasses. Apple aims to deliver a more refined product powered by Apple Intelligence and deeply integrated with Siri. These smart glasses are expected to include built-in cameras, sensors, and advanced AI features.
Apple Smart Glasses: A New Category of Wearable Tech
Apple smart glasses represent a massive shift towards augmented reality and beat Meta. If successful, they could replace the iPhone as the core device in people’s daily lives. These glasses aim to provide hands-free access to information, immersive AR experiences, and smart features without compromising on style or privacy.
To prepare for the market, Apple is working on a transitional device. This interim solution may not be fully AR-capable, but it will allow Apple to introduce essential features while continuing to develop the full version. The approach echoes how Apple rolled out the Apple Watch, building momentum gradually.
Competing With Meta and Protecting Privacy
Meta is betting big on its Ray-Ban Stories and upcoming AI-powered wearables. However, Apple wants to win this race by offering better design, stronger privacy protections, and tighter integration with its existing ecosystem.
Privacy remains a core focus. Unlike other tech giants, Apple promises that its smart glasses won’t feel invasive. The company is working to address concerns around always-on cameras and recording features, ensuring the product feels safe and respectful.
What to Expect
Although Apple hasn’t confirmed a launch date, insiders believe the smart glasses could arrive sooner than expected. Once released, Apple smart glasses may revolutionize wearable computing, opening up new ways to interact with the digital world.
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